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Want Your Company to Survive? Change Your Plans. Jesús Briseño and the Story of Cerveza Minerva

It all started with a trip to Europe, where Jesús Briseño discovered the enormous variety of beers the world has to offer. The experience left him with a question: why doesn't Mexico have this diversity? So began the story of Cerveza Minerva — a story that inspires you to push against the status quo, rethink the road to success, and take things seriously.

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Want Your Company to Survive? Change Your Plans. Jesús Briseño and the Story of Cerveza Minerva

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Guests

Every episode is a unique opportunity to meet these leaders, discover their stories, and learn from their challenges and triumphs.

José Vielma

I began my journey as an angel investor with one goal: to back bold entrepreneurs betting on game-changing business models with the power to transform entire industries.

Jesús Briseño

Jesús Briseño is a Mexican entrepreneur who in 2004 founded Cerveza Minerva, one of the most prominent brands in Mexico's craft beer sector. He was also one of the driving forces behind the Mexican Brewers Association (ACERMEX) and is currently a partner in El Depósito, a well-known franchise specializing in beer.