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Nobody Wanted Mexican Wine — Francisco 'Wero' Cham

In this conversation, we explore the origins and growth of Vinos Boutique, Mexican wine culture, the challenges facing the industry, and today's shifting trends in alcohol consumption. We get into Mexico's cult wines and the role of gastronomic experiences in putting Mexican wine on the map. Francisco shares lessons learned during the COVID-19 pandemic, along with the failures and wins of his entrepreneurial journey. We also cover his experience in the restaurant industry, beverage innovation with Agua Franca, and why restaurant lists matter. Plus: wine as an investment, and practical tips for buying it.

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Nobody Wanted Mexican Wine — Francisco 'Wero' Cham

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Guests

Every episode is a unique opportunity to meet these leaders, discover their stories, and learn from their challenges and triumphs.

José Vielma

I began my journey as an angel investor with one goal: to back bold entrepreneurs betting on game-changing business models with the power to transform entire industries.

Francisco ‘Wero’ Cham

Francisco ‘Wero’ Cham es un emprendedor y promotor del vino mexicano. Al frente de Vinos Boutique, impulsa la cultura del vino nacional mediante experiencias gastronómicas, difusión de etiquetas de culto y educación para nuevos consumidores. Con trayectoria en la industria restaurantera e iniciativas de innovación en bebidas como Agua Franca, comparte criterios para invertir en vino y consejos prácticos de compra.