Nobody Wanted Mexican Wine — Francisco 'Wero' Cham

In this conversation, we explore the origins and growth of Vinos Boutique, Mexican wine culture, the challenges facing the industry, and today's shifting trends in alcohol consumption. We get into Mexico's cult wines and the role of gastronomic experiences in putting Mexican wine on the map. Francisco shares lessons learned during the COVID-19 pandemic, along with the failures and wins of his entrepreneurial journey. We also cover his experience in the restaurant industry, beverage innovation with Agua Franca, and why restaurant lists matter. Plus: wine as an investment, and practical tips for buying it.