Want Your Company to Survive? Change Your Plans. Jesús Briseño and the Story of Cerveza Minerva

It all started with a trip to Europe, where Jesús Briseño discovered the enormous variety of beers the world has to offer. The experience left him with a question: why doesn't Mexico have this diversity? So began the story of Cerveza Minerva — a story that inspires you to push against the status quo, rethink the road to success, and take things seriously.