Leadership in Hard Times: Daniel Peña

In this conversation, Daniel Peña and José Vielma discuss the challenges of tourism and logistics, the story of Local Adventures, and how personal passions drove the business forward. They explore validating ideas, finding co-founders, and what it was like to accelerate a business in Dallas. The conversation underlines how much it matters to understand the market and the customer experience in the travel sector. They also get into customer expectations in travel, the lessons learned from appearing on Shark Tank, and how hard it is to value an early-stage company.