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Nobody Wanted Mexican Wine: Francisco ‘Wero’ Cham

In this conversation we explore the origins and growth of Vinos Boutique, the culture of Mexican wine, the challenges the industry faces, and current trends in alcohol consumption. We discuss Mexico's cult wines and the role that dining experiences play in promoting Mexican wine. We talk through the lessons of the COVID-19 pandemic, and the failures and successes of building a business. We also cover experiences in the restaurant industry, innovation in drinks with Agua Franca, and what restaurant rankings really mean. Finally, we look at wine as an investment and offer practical advice for buying it.

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Nobody Wanted Mexican Wine: Francisco ‘Wero’ Cham

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Guests

Every episode is a unique opportunity to meet these leaders, discover their stories, and learn from their challenges and triumphs.

José Vielma

I began my journey as an angel investor with one goal: to back bold entrepreneurs betting on game-changing business models with the power to transform entire industries.

Francisco ‘Wero’ Cham

Francisco ‘Wero’ Cham is an entrepreneur and champion of Mexican wine. At the helm of Vinos Boutique, he promotes the country's wine culture through dining experiences, by championing cult labels and by educating new consumers. With a background in the restaurant industry and drinks innovation ventures such as Agua Franca, he shares criteria for investing in wine and practical buying advice.