Nobody Wanted Mexican Wine: Francisco ‘Wero’ Cham

In this conversation we explore the origins and growth of Vinos Boutique, the culture of Mexican wine, the challenges the industry faces, and current trends in alcohol consumption. We discuss Mexico's cult wines and the role that dining experiences play in promoting Mexican wine. We talk through the lessons of the COVID-19 pandemic, and the failures and successes of building a business. We also cover experiences in the restaurant industry, innovation in drinks with Agua Franca, and what restaurant rankings really mean. Finally, we look at wine as an investment and offer practical advice for buying it.